Tag Archives: website

4 Tips to Connecting with Millennials

Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million […]

12 Big Brands That Use WordPress and Why You Should Too

If you’re not familiar with it, WordPress is an open source (i.e., free) content management system (CMS). The primary benefit of using some sort of CMS for your website is you can go in and update it yourself anytime you like—no programmer needed. WordPress is the perfect website solution for remodelers of all sizes because it’s versatile, easy […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

Why Remodelers Need a Mobile Website

Mobile, mobile, mobile. It’s all we hear about today! Ugh! Well, we’re hearing about mobile because it’s absolutely exploding. Mobile website traffic that is. Why Having a Mobile Optimized Website Matters One of our clients was getting about 10% of their website visits from mobile devices in December of 2013. Just 6 months later, that […]

Where Should You Spend Your Marketing Budget?

Do you struggle with how to spend your marketing budget? Want to know cost effective ways to generate the best leads? In this week’s episode of PowerTips TV [7:11] I’ll give you the top 5 things you should be doing with your marketing dollar. Learn about creating a fantastic customer experience, how to stay in front […]

Ten Marketing Tactics That Work!

Everyone has to be smart about generating leads. Marketing is more important than ever and many of us are finding that we have to spend much more to generate enough leads for our business. Below are ten tactics that you should have in place in your business before you do anything else.  If you don’t […]

Take Charge of Your Online Reputation

A Virginia design/build remodeling company learned that a competitor had registered seven “lookalikes” of the company’s domain name. The only difference was that the legitimate company’s URL ended in .com, whereas the lookalike URLs ended in .net, .org etc. and were directed to the competitor’s site. A California remodeler checked out its profile on Yelp!, […]

Looking for Marketing that Works!

Since many of the traditional marketing tactics are no longer working, everyone is searching for the silver bullets. Our friend, Leah Thayer, asked remodelers to share their best marketing tactics with her in her Daily5Remodel. Many of the responses she received were from our Remodelers Advantage members. Check out what these savvy business owners had […]

Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law […]

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