Tag Archives: website

Domain Name Strategy: Protect Your Turf & Capture Lost Revenue

A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand […]

7 Reasons Why Your Website Should be Responsive

In May 2016 Mark Harari wrote about “5 Critical Elements to Having an Awesome Remodeling Website..” and in that post he emphasized the importance of your company’s website being “responsive” to mobile users. A year later we look further into why it’s critical to your business and if you haven’t addressed this, why you should […]

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to […]

Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as […]

5 Critical Elements to Having an Awesome Remodeling Website

Members frequently email me with website questions. Over the years, I’ve been asked everything from on-page SEO techniques to logo placement. But by far the most common question I get is, “what am I doing wrong?” Yes, this broad, all-encompassing question always makes me chuckle. It’s virtually impossible to cover in an email. In fact, […]

How to Get More Value from Google Analytics

I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google […]

SEO for Remodelers: Explained in 3 Easy Steps

I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not […]

Are Internet Remodeling Leads Worthless?

Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy […]

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