We all know that it’s easier to sell something to an existing customer than to make the first sale to a new prospect. So how can remodelers take advantage of this bit of wisdom? For many, it’s by adding products and/or services that give you the opportunity to upsell. According to Wikipedia, upselling is, “a
I’ve had the distinct pleasure to train many seller-doers. These are people who are typically very smart, hard-working and have achieved some level of recognition in their field. Many remodelers are perfect examples of seller-doer – they sell the work, then they do the work. Their biggest challenge is usually keeping the pipeline full with
A myth exists in the remodeling world that repeat business and referral leads will come to you without you lifting a finger. Too many remodelers believe this myth and spend all their effort and money trying to look outside of this valuable community for business. The sad thing is that these outside sources typically deliver
