Tag Archives: social media

5 Facebook Posts that Drive Engagement

Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when […]

How to Find Superstar Employees

There’s a lot more to hiring than just sticking an ad on Craigslist. Successful hiring is a three-phase process that includes finding, hiring and keeping superstar employees. So, how solid is your current hiring process? In today’s episode of PowerTips TV I’ll give you tips to successfully accomplish the first phase: finding superstars. Included in this episode: […]

How to Find a ‘Reputable’ SEO Company for Remodelers

If you have a website or are doing any Pay Per Click advertising on Google, then you’ve probably received a sales call from an SEO company or two (or a 100 . . . they’re everywhere!) Unfortunately SEO companies have a bad reputation. They are very similar to contractors in that respect: because of the few […]

How to Plant and Grow Your Very Own Customers

Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in […]

10 Tips for Becoming a Service Excellence Leader

When I think about great leaders, instinctively I think of people who are fearlessly driven and inspire greatness in others. Leadership can show itself in different forms and span a variety of industries. Fortunately for me, working with residential construction professionals, I’m surrounded by leaders who focus on service excellence. All the remodelers I work […]

Who’s Talking About You?

Novelist Oscar Wilde once said, “The only thing worse than being talked about is not being talked about.” I’m here at a meeting of our Roundtables™ groups and am surrounded by remodeling company owners from across the United States and Canada. We’re here to share ideas, expertise and experiences with one another with the goal […]

Define Your Customer Experience Strategy

Do you know what your differentiating factor is when it comes to customer loyalty? What is the deciding factor that makes them buy from you time and time again? Having good salespeople, outstanding discounts, and unforgettable advertising are nice but what draws customers in? The overall experience is what keeps customers loyal and continuing to […]

Take Charge of Your Online Reputation

A Virginia design/build remodeling company learned that a competitor had registered seven “lookalikes” of the company’s domain name. The only difference was that the legitimate company’s URL ended in .com, whereas the lookalike URLs ended in .net, .org etc. and were directed to the competitor’s site. A California remodeler checked out its profile on Yelp!, […]

Looking for Marketing that Works!

Since many of the traditional marketing tactics are no longer working, everyone is searching for the silver bullets. Our friend, Leah Thayer, asked remodelers to share their best marketing tactics with her in her Daily5Remodel. Many of the responses she received were from our Remodelers Advantage members. Check out what these savvy business owners had […]

Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law […]

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