You’ve discovered Instagram among the barrage of evolving and emerging social media platforms. FINALLY – a platform that you understand. Pictures, a caption, and maybe even a few related hashtags. Easy! Instagram’s simplicity is part of what draws users to it. It’s minimalist and streamlined – and it’s in everyone’s pocket. And whether you’re willing
I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a
Many remodelers don’t start thinking about marketing until the revenue pipeline is looking slim . This can be a tough spot to find yourself in. As far as a larger marketing strategy is concerned, that’s the topic of another blog post. But for today, I wanted to give you three quick marketing tactics you can use to
Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the
If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to
Are you using Houzz to promote your website online? I’d guess that about 90% of PowerTips readers are using Houzz. It’s a fantastic tool to get more exposure for your remodeling projects and your business. It can also be a great way to drive traffic back to your website. That said, you want to convert as
How long has it been since you’ve updated your resume? As the owner of a remodeling business, I wouldn’t be surprised if it’s been many years (if ever). But you need to update it today. Don’t worry. It’s not because I’m privy to an impending doom that is going to close down your company. But I
If you haven’t heard of Pokémon Go in the last month or so, you’ve really got to watch the news or talk to a millennial once in a while. It’s huge right now and it could, potentially, be a great marketing tactic for you to exploit. What is Pokémon Go? Pokémon Go is a game that you
Word-of-mouth recommendations are still essential for your business, but they’re happening on the Internet as much – if not more – than at the coffee shop or grocery store. To build your brand and drive new business, you need to become part of online conversations. Why? About 40 percent of homeowners said they would be
If you’re not using Facebook, your customers won’t find you. You don’t have a Twitter account for your business? How do you even get by? You have to be on Houzz and Pinterest, or your business will decline. Sound familiar? Yes, these channels are important to your remodeling business but not just because they are
