Remodeling sales can be broken down into a series of small decisions the homeowner must make, culminating (hopefully) in the signing of a contract with you. An important, and often overlooked, factor in getting through the requisite series of decisions from the homeowner, is whether the salesperson thinks that the next decision is an easy
“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.” This was a paraphrase of a quote by David Ogilvy, one of America’s advertising legends and the
“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.”
This is a paraphrased quote from David Ogilvy, one of America’s advertising legends. You can develop the very best solution to an exceptionally complex problem, but if you can’t present that idea in a way that will convince your prospects, all of your work has been wasted.
