Do you struggle with how to spend your marketing budget? Want to know cost effective ways to generate the best leads? In this week’s episode of PowerTips TV [7:11] I’ll give you the top 5 things you should be doing with your marketing dollar. Learn about creating a fantastic customer experience, how to stay in front
Be honest, is there anything more annoying than finding out a past customer recently had work done on their house but they went with another company? Most of the time it’s not because they didn’t want to use you: it’s because they didn’t know (or couldn’t remember) that you could do that specific type of work. In
Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in
In the last issue, we discussed the simple secret to capturing business from repeat customers. This week, I’d like to focus on the second source of your database goldmine — referral leads. The Importance of Referral Leads According to a survey conducted by the National Association of Home Builders (NAHB), professional remodelers attribute 37 percent
A myth exists in the remodeling world that repeat business and referral leads will come to you without you lifting a finger. Too many remodelers believe this myth and spend all their effort and money trying to look outside of this valuable community for business. The sad thing is that these outside sources typically deliver
Sometimes remodeling companies put all of their efforts into building the product. However, to be successful in the remodeling industry, your focus should be on offering top-quality service to your customers. When you begin a remodeling business, you have entered a service industry that depends on referrals and repeat business. The amount of business, and
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
Continuing mixed reviews in the marketplace give even more importance to keeping your sales pipeline filled with prospective clients at all stages. Keep a constant eye on the new opportunities coming your way and do your best to maintain a constant or rising level of new prospects, projects in design, and projects in construction. I’m
We often receive quality tips from our sponsors that we like to share with you. This week’s tip, on custom versus “manufactured” cabinets, comes from Kevin O’Neill of Wellborn Cabinet Inc. Even in recent years where information is so abundant given the evolution of electronic media has infiltrated every part of our lives, it still
We work with some pretty smart remodelers so when we hear a great idea, we want to share it with you. Here’s one made up of three key points to help you increase the number of referral leads (aka. Solid Gold!) that you receive: Key Point #1: Timing Washington, DC, remodeler Jerry Liu, doesn’t just hope the
