Tag Archives: referrals

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out […]

Giving Back: How Does Charitable Giving Affect Your Business?

We had a great dinner conversation with a remodeling business owner here in town for our annual Master Your Remodeling Business Workshop. He asked, “What types of charitable giving programs do your members typically take part in?” “How do they give back?” Our answer was very non-specific because, to be honest, we haven’t gathered this […]

The Critical Lead Tracking Step That Most Remodelers Are Missing

If you are a part of Remodeler’s Advantage Roundtables or have been a part of Remodeler’s University for a while, you know the importance of lead tracking. Where are you getting the most leads? The best leads? (the leads that translate to design and construction agreements). Most remodelers are doing the basics, and are at […]

How Remodelers Can Create a Killer Open House Campaign

What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online […]

How to Showcase Your Customer Relationships for More Referrals

Word-of-mouth recommendations are still essential for your business, but they’re happening on the Internet as much – if not more – than at the coffee shop or grocery store. To build your brand and drive new business, you need to become part of online conversations. Why? About 40 percent of homeowners said they would be […]

Sales Metrics You Should Keep an Eye On

Are you sure that your salespeople are focused on the right things? Do you know if they’re performing at the highest level or if there’s room for improvement? All of the savvy owners I’ve spoken to agree that results–like the number of projects sold and the revenue and gross profit generated–are the ultimate measure. But […]

How to Attract High-End Customers

Selling to high-end clients is arguably one of the quickest ways to increase revenue and improve your profitability. In today’s episode of PowerTipsTv, I’ll give you some tips and tactics to attract the strong purchasing power of this coveted market segment. Special thanks goes out to @LeoLantz for requesting today’s topic! Have a question you […]

The Secret to Creating a Great Company Culture

On this week’s episode, Victoria gives you tips you can use to help ensure you have a fantastic company culture. And if you’re thinking, “why should I worry about that?” consider this: A great culture drives happy employees. Happy employees turn customers into raving fans. And raving fans, my friend, drive referrals. Something to ponder Have […]

Where Should You Spend Your Marketing Budget?

Do you struggle with how to spend your marketing budget? Want to know cost effective ways to generate the best leads? In this week’s episode of PowerTips TV [7:11] I’ll give you the top 5 things you should be doing with your marketing dollar. Learn about creating a fantastic customer experience, how to stay in front […]

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