Tag Archives: prospecting

Pricing on Your Website? Don’t Do It!

A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in […]

3 Reasons to Put Prices on your Website

Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing […]

The Secret to Understanding Local Web Traffic and Why It Is So Important

Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without […]

How to Quickly Connect with People and Make a Tremendous Impression

It’s time for the first ever installment of “Skills every remodeler should have, but don’t think it’s very important, so they don’t take the time to figure out how to do it.” (It’s a working title.) Let’s kick off this series with the burning question, “How can I remember people’s names?” – something every remodeler should know […]

How to Stop Wasting Time on Bad Leads

Do you know how to identify a bad lead? If not then you are losing time. And time is your most precious commodity. I’ve already addressed the problem with “wearing too many hats” in a previous episode. There I discussed how critical it is for you to focus primarily on sales and marketing. However, that doesn’t mean […]

The Seller-Doer Paradox

I’ve had the distinct pleasure to train many seller-doers. These are people who are typically very smart, hard-working and have achieved some level of recognition in their field.  Many remodelers are perfect examples of seller-doer – they sell the work, then they do the work. Their biggest challenge is usually keeping the pipeline full with […]

Turning Time Into Money: Pre-qualifying Prospects – part 1

Nowhere more than in remodeling, does time mean money. Like most entrepreneurs, remodelers have to wear many hats in order to run a successful business, so effective time management is crucial. One of the most common ways that remodelers find themselves wasting time is attending no-hope appointments with totally unqualified prospects.

Prequalifying Prospects: Turning Time Into Money

Time means money. Remodelers wear many hats in order to run a successful business, so effective time management is crucial.  One of the most common ways that remodelers find themselves wasting time is attending no-hope appointments with totally unqualified prospects.  These appointments add hours to already long work weeks, take your resources away from more […]

Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law […]

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