Tag Archives: networking

Make It an Event! Throw a Party Mid-Project

Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples […]

4 Things You Must Do After Attending an Industry Conference

As we recover and catch-up from Remodeling Excellence Week in Minneapolis we take a closer look at how to handle and digest the great information you gathered as well as how to capture and reach out to your new-found business leads and contacts. We found a great article from Robert Half International Inc. that gives […]

Six Keys to a Successful Social Media Strategy

Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

How to Network Like a Pro

We all know networking is beneficial for a variety of reasons, including exploring a new career or looking for a job; expanding your referral base; and keeping you in touch with your industry. But there is more to networking than just showing up and giving out your business card. Here we talk about some strategies […]

The Seller-Doer Paradox

I’ve had the distinct pleasure to train many seller-doers. These are people who are typically very smart, hard-working and have achieved some level of recognition in their field.  Many remodelers are perfect examples of seller-doer – they sell the work, then they do the work. Their biggest challenge is usually keeping the pipeline full with […]

Investing In Your Team Pays Off

One of the most important elements determining a company’s success is the quality of the employees. In my 25+ years in the renovation industry, I’ve seen this business principle played out again and again. Those companies who place significant importance on the hiring, training and retention of great employees have happier clients, more loyal trade […]

The Marketing Tactic Remodelers Don’t Use Enough

When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The […]

Your Role as Company Leader

One of a remodeling company’s most precious resources is its owner. Your company’s success or failure rests on how well you balance and juggle all of the hats that you are supposed to wear. In any one day, you may act as a leader, manager, investor, and worker; however, you are also a human being who […]

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