If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak
length 2:48 (not including bonus content) There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on. One important metric
Whenever I talk to remodelers, they all have one thing in common. Not enough leads. I’m not surprised by this. Most businesses can always use more leads. However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s
In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the individual problems at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So
Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step,
I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials,
With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and
Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
