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Tag Archives: marketing strategy

6 Words That Will Destroy Your Business

In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the problem at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So why […]

Why Being a ‘Clean’ Contractor Gives You a Competitive Edge

Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step, […]

Should You Market to a Generation?

I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials, […]

How to Make an End of Year Marketing Plan

With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and […]

4 Tips to Connecting with Millennials

Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million […]

Say Goodbye to Free Estimates

“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

Setting Marketing Goals for Success

Do you know where you are going? A wise man once said “If you don’t know where you are going, any road will take you there!”  Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them. Carefully […]

The Marketing Tactic Remodelers Don’t Use Enough

When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The […]