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Tag Archives: marketing strategy

3 Reasons to Put Prices on your Website

Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing […]

You vs Old Man Winter. Who Will Win?

  With the kids back in school, I can’t help but wonder where the dog days of summer went and what does this year’s winter have in store.   Just thinking about it makes me shiver. Recent winters have given us some of the harshest weather we’ve seen in decades.  Everything from massive snow storms to […]

Hey, let’s share blog posts!

There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other? […]

Why You Must Test Your Marketing

Have you ever heard of an A/B test? If you don’t know, an A/B test (a.k.a a split test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those that do, don’t do it right. […]

Getting the Most from Houzz

As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves […]

Getting Your Marketing Houzz in Order

If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak […]

Repetition: the Mother of Branding

length 2:48 (not including bonus content) There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on. One important metric […]

What Percentage of Remodeling Leads Are Ready to Buy Now?

Whenever I talk to remodelers, they all have one thing in common.  Not enough leads.  I’m not surprised by this.  Most businesses can always use more leads.  However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s […]

6 Words That Will Destroy Your Business

In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the problem at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So why […]

Why Being a ‘Clean’ Contractor Gives You a Competitive Edge

Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step, […]