Tag Archives: marketing strategy

Why You Must Test Your Marketing

Have you ever heard of an A/B test? If you don’t know, an A/B test (also referred to as a split test or multivariate test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those […]

Getting the Most from Houzz

As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves […]

Getting Your Marketing Houzz in Order

If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak […]

Repetition: the Mother of Branding

length 2:48 (not including bonus content) There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on. One important metric […]

What Percentage of Remodeling Leads Are Ready to Buy Now?

Whenever I talk to remodelers, they all have one thing in common.  Not enough leads.  I’m not surprised by this.  Most businesses can always use more leads.  However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s […]

6 Words That Will Destroy Your Business

In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the problem at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So why […]

Why Being a ‘Clean’ Contractor Gives You a Competitive Edge

Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step, […]

Should You Market to a Generation?

I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials, […]

How to Make an End of Year Marketing Plan

With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and […]

4 Tips to Connecting with Millennials

Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million […]

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