Tag Archives: marketing strategy

Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as […]

What is Your Brand Personality? (with download)

Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human […]

Bring Back the Physical Dimension to Your Marketing

When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users, […]

How Remodelers Can Create a Killer Open House Campaign

What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online […]

SEO for Remodelers: Explained in 3 Easy Steps

I’m going to preface this post by saying that SEO has become an extremely complex practice. MOZ details out their list of SEO factors and how they correlate in their detailed survey each year. Here are the 2015 results. Others say there are 200 factors that Google looks at. So how is a remodeler (not […]

3 Reasons Why It’s Not Enough JUST to do SEO Anymore

After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in […]

Pricing on Your Website? Don’t Do It!

A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in […]

3 Reasons to Put Prices on your Website

Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing […]

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