The Dilly Dilly Manifesto: The Secret to Marketing, Sales, and Life, was originally published on Mark Harari’s LinkedIn account, and we liked it so much, we wanted you to give you a chance to read it here, too. Are you like me? When you get an email from someone with a misspelled word, do you
A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just
Last week, we looked at the changes in SEO and content when it comes to your marketing strategies. This week, we’ll go further into how to create and organize your content so it draws your audience in the new search landscape. To get the most out of the new search tools, you need to better
Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today. What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —
You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So
Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out
We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all
Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark
In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to
Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling
