Tag Archives: marketing strategy

4 Reasons Why Instagram is a Powerful Marketing Tool for Remodelers

You’ve discovered Instagram among the barrage of evolving and emerging social media platforms. FINALLY – a platform that you understand. Pictures, a caption, and maybe even a few related hashtags. Easy! Instagram’s simplicity is part of what draws users to it. It’s minimalist and streamlined – and it’s in everyone’s pocket. And whether you’re willing […]

The Critical Lead Tracking Step That Most Remodelers Are Missing

If you are a part of Remodeler’s Advantage Roundtables or have been a part of Remodeler’s University for a while, you know the importance of lead tracking. Where are you getting the most leads? The best leads? (the leads that translate to design and construction agreements). Most remodelers are doing the basics, and are at […]

Domain Name Strategy: Protect Your Turf & Capture Lost Revenue

A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand […]

The Single Biggest Myth About Email Marketing

I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a […]

Do You Have a Good Sales System?

Most remodelers I talk to don’t have a sales system. They have parts of one. You might be reading this thinking, “I have a sales process. I have a system.” I encourage you to read this post and look at your own system to see where there might be some holes. The worst thing our […]

3 Quick Marketing Wins for Remodelers

Many remodelers don’t start thinking about marketing until the revenue pipeline is looking slim .  This can be a tough spot to find yourself in. As far as a larger marketing strategy is concerned, that’s the topic of another blog post.  But for today, I wanted to give you three quick marketing tactics you can use to […]

The 4 C’s of an Amazing Customer Experience

The days of laying down canvas tarps in the hallway, giving the workspace a light sweep, and leaving a note for your client are over. The truth is; living in a home through a remodeling project is a highly stressful experience for the homeowner. (Yes, you are living there.) But don’t fret. With the proper […]

Six Keys to a Successful Social Media Strategy

Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the […]

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