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Tag Archives: marketing strategy

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So […]

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out […]

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to […]

And the Winner Is… How to Win Awards & What to Do If you Win

If there is one thing the Remodeling Industry does well, it’s recognizing great work and well-run companies. You can’t open a trade magazine or visit an industry-related website without seeing some mention of an award-winning firm being recognized for something. These awards are great for your business if you can get them! Prospects are looking […]

9 Things to Look for When Choosing a Web Company

Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to […]

5 New Platforms to Consider for Your Remodeler Marketing Strategy

*This post has been updated to reflect 2020 data. Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a […]