With the year coming to a close, your marketing plan for the coming year should be well underway. But as I speak with remodelers about their plans for the future, most just start rattling off a list of tactics that they plan to implement. When I rephrase the question to ask about their objectives and
Millennials will make up 50 percent of the workforce in just five years. Although many are still in school, ComScore estimated in 2012 that they already account for $170 billion in buying power. The millennials, also known as Generation Y, is the name given to those born from the early 1980’s to 2000. 79 million
We all need a business mentor to guide us as we attempt to navigate the difficult path of our careers. Now, if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki, or David Ogilvy (often called The Father of Advertising), to name a few. But for me, that guiding light is none other than Michael
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Do you know where you are going? A wise man once said “If you don’t know where you are going, any road will take you there!” Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them. Carefully
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
Watching a recent ad by Porsche, I couldn’t help but think that the car company that once carried the cache of exclusivity is in danger of losing its way, speeding off into the pedestrian. The ad’s tagline, “Engineered for Magic. Everyday” portrays Porsche as a snowmobile with a mother and her toddler driving in the
