Tag Archives: marketing efficiency

Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm […]

Website Conversion Killers: What You Need to Know

Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New […]

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So […]

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out […]

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to […]

9 Things to Look for When Choosing a Web Company

Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to […]

5 New Platforms to Consider for Your Remodeler Marketing Strategy

Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a heavy emphasis on storytelling, social media marketing, video marketing, […]

The Path to Higher Profit: Strong Leaders & Good Numbers

After more than 30 years of working with remodelers around the country, I have encountered nearly every problem to confront a remodeling company: the dissolution of long-term partnerships, ineffective marketing tactics, sales systems that don’t produce results, unmotivated production crews, theft from overhead coffers, bankruptcy and terrible accidents on the job. On the other side, […]

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