PowerTips | The Remodeler's Guide to Business

Posts Tagged marketing efficiency

How Remodelers Can Beat Declining Organic Reach on Facebook

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So…

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Posted in: Marketing, PowerTips, PowerTips Articles

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Create Raving Fans With Micro-Influencer Marketing

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Google AdWords vs Facebook Advertising: Which One is Right for You?

Google AdWords vs Facebook Advertising: Which One is Right for You?

We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all…

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Posted in: Marketing, PowerTips, PowerTips Articles

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[Podcast] Episode 6: Behind the Scenes of an HGTV Pilot with John Huffman

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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Running Your Remodeling Company Using Dashboards

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to…

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Posted in: Admin & Human Resources, Business Management, Marketing, PowerTips, PowerTips Articles

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9 Things to Look for When Choosing a Web Company

9 Things to Look for When Choosing a Web Company

Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to…

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Posted in: Marketing, PowerTips, PowerTips Articles

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5 New Platforms to Consider for Your Remodeler Marketing Strategy

5 New Platforms to Consider for Your Remodeler Marketing Strategy

Our team at Builder Funnel attends the annual Digital Marketing Conference INBOUND in Boston every year. We know we are always bound to come back to Colorado Springs overflowing with new ideas, inspiration, and technology updates for the coming year. 2017 was no exception. With a heavy emphasis on storytelling, social media marketing, video marketing,…

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Posted in: Marketing, PowerTips, PowerTips Articles

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