When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users,
I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google
After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in
If you’re not using Facebook, your customers won’t find you. You don’t have a Twitter account for your business? How do you even get by? You have to be on Houzz and Pinterest, or your business will decline. Sound familiar? Yes, these channels are important to your remodeling business but not just because they are
Have you ever heard of an A/B test? If you don’t know, an A/B test (a.k.a a split test) is a marketing method used to compare two variables. Most remodelers are familiar with this concept. Unfortunately, the vast majority do not use it as a tool. What’s worse, those that do, don’t do it right.
“Click here for your free estimate.” Is this phrase on your website? Are you one of the thousands of remodelers that use this promotion to generate inquiries? If you are doing it as a purposeful marketing tactic, then more power to you. But if you hate driving around giving free estimates and think you don’t
Based on what I know about our readers, there’s a 72% chance that you are a self-proclaimed “full-service remodeler.” But what I don’t know is, what are you known for? Are you the “bathroom guy?” The “kitchen gal?” Or are you “the remodeling dude?” If it’s the last one, then you might be doing yourself
Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when
I’d venture to say that 98% of remodeling companies do not have a professional copywriter and/or art director on their staff. But what if I told you that you could get the expertise of these talented (and expensive) professionals for free? You may be thinking “Mark, you’re nuts.” Then again, “what’s a copywriter?” or “why would
Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in
