Tag Archives: marketing

Finding the Pony in the Manure Pile

Everywhere you look, people are looking at life and business in an entirely new way. We all realize that we have to invest in learning new things to give us the best chance of thriving in this environment. To continue to grow, to realize profits, and to see referrals increase once again, every remodeler should […]

Ten Marketing Tactics That Work!

Everyone has to be smart about generating leads. Marketing is more important than ever and many of us are finding that we have to spend much more to generate enough leads for our business. Below are ten tactics that you should have in place in your business before you do anything else.  If you don’t […]

Looking for Marketing that Works!

Since many of the traditional marketing tactics are no longer working, everyone is searching for the silver bullets. Our friend, Leah Thayer, asked remodelers to share their best marketing tactics with her in her Daily5Remodel. Many of the responses she received were from our Remodelers Advantage members. Check out what these savvy business owners had […]

Does Soft Marketing Really Work?

When money is tight, it can be hard to invest in what some business owners might consider soft marketing like relationship building parties and events. But for longtime Roundtables™ member, Steve Rehder, it was worth every penny. Here’s his story. When Rehder Construction, Inc., turned 30 this year, company president and CEO Steve Rehder and […]

Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law […]

Pass the Baton and Delight Your Clients While You’re At It!

[divider style=”hr-dotted”] Being the savvy business people that we are, we all know that our money is made in the planning stage of a remodeling project, not in the production. By this I mean, that the more organized and complete our planning process, the more quickly we complete high quality projects for delighted clients–and the […]

Stretch Marketing Dollars With Wrap Advertising

Scott Robinson, president of Robinson Renovation and Custom Homes, Inc., in Gainesville, Fla., has the most eye-catching tool trailer in town. The 17-foot-long trailer is emblazoned with the company’s name, phone number, and Web site address, plus images of completed projects on the sides and a photo of the company’s sales staff on the back. […]

Planning in Uncertain Economic Times by Linda Case

In September of 1930, at the start of the Great Depression, business people and politicians gathered in Cape Charles, Va. to perform a mock burial. Caskets containing “Old Man Business Depression,” his wife “Mrs. Pessimism” and his daughter “Miss Misfortune” were unceremoniously dumped in a watery grave in the Chesapeake Bay. Unfortunately, while temporarily lifting […]

Stay In Touch Marketing

Believe it or not, there are still business owners out there who do not have a consistent way to reach out to their previous clients and others who can refer business to the company. I recommend that you reach out to this valuable group at least once a month with something — a call, a […]

Six Great Web Site Tips

Thompson Remodeling, Inc., has a strong presence in its Grand Rapids, Mich., market— and beyond. The company’s reach and image are augmented by a top-notch Web site (http://www.thompsonremodeling.com/). With its scrolling photos, prominent company logo and contact information, and regular updates about the firm’s doings, the eye-pleasing site is informative and never static. Company president […]