A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand
I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a
Most remodelers I talk to don’t have a sales system. They have parts of one. You might be reading this thinking, “I have a sales process. I have a system.” I encourage you to read this post and look at your own system to see where there might be some holes. The worst thing our
Welcome to Q3 of 2017… Are you hitting the marketing goals you set for your company for the year? How is your plan performing? What’s working and what isn’t? As we head into the second half of ’17 we bring back a previous PowerTips TV episode focused on a low-cost way to drive leads and
In May 2016 Mark Harari wrote about “5 Critical Elements to Having an Awesome Remodeling Website..” and in that post he emphasized the importance of your company’s website being “responsive” to mobile users. A year later we look further into why it’s critical to your business and if you haven’t addressed this, why you should
Many remodelers don’t start thinking about marketing until the revenue pipeline is looking slim . This can be a tough spot to find yourself in. As far as a larger marketing strategy is concerned, that’s the topic of another blog post. But for today, I wanted to give you three quick marketing tactics you can use to
Website visits from social media sites are some of the most qualified traffic you can get. Each person chooses to visit your link given the social content they saw. Social Media is still just starting its ascent into becoming one of the most fundamental business strategies an owner should work on. Today I’ll share the
Are you currently using a CRM (Customer Relationship Management) to track prospects, leads, and customers? If not, you’re missing out on revenue! (This was me a few years ago). In just a second I’m going to share the three step process I use to maximize my revenue and stay ahead of potential downturns. But first,
Are you using Houzz to promote your website online? I’d guess that about 90% of PowerTips readers are using Houzz. It’s a fantastic tool to get more exposure for your remodeling projects and your business. It can also be a great way to drive traffic back to your website. That said, you want to convert as
