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Tag Archives: marketing

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So […]

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out […]

PowerTips Book Recommendations: March 2018

As a monthly feature here on PowerTips, we are now requesting book recommendations from our members and making them available for download/purchase. February was a big hit as we started with our great R/A Staff and amazing facilitators. Some great recommendations! This month we wanted to get some great books about Marketing, so who better […]

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to […]

Introducing PowerTips Unscripted

We are excited to announce the launch of our latest effort to bring relevant content to our members, subscribers, industry friends and associates. PowerTips Unscripted, a weekly podcast airing new episodes each Wednesday, will complement our existing PowerTips initiatives by providing in-depth and fun interviews with industry leaders, successful remodelers and other thought leaders from […]

Special Edition of PowerTips TV: Award Winner

We wanted to kick off 2018 PowerTips TV with a special edition Throw-back. Right before we closed up shop for the holidays, we received word that our own Mark Harari won a MarCom Gold Award for his work on the Summit Kickoff Video we presented in Minneapolis in September. According to their website, “MarCom Awards […]