PowerTips | The Remodeler's Guide to Business

Posts Tagged marketing

Website Conversion Killers: What You Need to Know

Website Conversion Killers: What You Need to Know

Remodelers and Custom Home Builders spend millions every year, driving prospective clients to their websites and landing pages.. doing everything in their power to get visitors to hit that “contact us” link or fill out a form to provide more information and request a meeting with you… Eureka… A Conversion! A Lead! A Potential New…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 47: How Social Proof Can Ignite Massive Growth with Josh Kelly

Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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PowerTips Book Recommendations: December 2018

PowerTips Book Recommendations: December 2018

We’re making a list and checking it twice, to bring you our last edition of book recommendations for this year from our staff, facilitators, and Roundtables members. Add these selections to your own reading list or to your holiday gift list — to give or get. The recommendations run the gamut from business to fiction,…

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Posted in: Book Recommendations, PowerTips, PowerTips Articles

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[Podcast] Episode 43: The Power of Public Relations with Jim Zack

As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales, Technology

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Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam

So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries. In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have…

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Posted in: Admin & Human Resources, Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted

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