PowerTips | The Remodeler's Guide to Business

Posts Tagged marketing

[Podcast] Episode 36: How to Make Your Photo Gallery a Lead-Generating Powerhouse with Tanya Bamford

One of the most powerful sales tools your remodeling company has often lies fallow on your website — your project photo galleries. With a little creativity, those photos can be transformed into compelling client success stories. This will boost your organic search rankings, super-charge lead generation, and result in more sales. The power of storytelling,…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted

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[Podcast] Episode 34: The Evolution of SEO with Spencer Powell

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Technology

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Find Email Annoying? Here’s Why You Shouldn’t

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just…

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Posted in: Marketing, PowerTips, Sales

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Make It an Event! Throw a Party Mid-Project

Make It an Event! Throw a Party Mid-Project

Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples…

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Posted in: Marketing, PowerTips, PowerTips Articles

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Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Rethink Your Remodeling Content Strategy in 2018 To Get Noticed — Part 2

Last week, we looked at the changes in SEO and content when it comes to your marketing strategies. This week, we’ll go further into how to create and organize your content so it draws your audience in the new search landscape. To get the most out of the new search tools, you need to better…

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Posted in: Marketing, PowerTips, PowerTips Articles

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[Podcast] Episode 26: How the Media Business Can Transform Your Remodeling Company with James Carey

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business. In Episode 26, Victoria and Mark…

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Posted in: Leadership, Marketing, Podcast, PowerTips, PowerTips Unscripted

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Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.   What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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