PowerTips | The Remodeler's Guide to Business

Posts Tagged marketing

How Remodelers Can Beat Declining Organic Reach on Facebook

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So…

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Posted in: Marketing, PowerTips, PowerTips Articles

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Create Raving Fans With Micro-Influencer Marketing

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Google AdWords vs Facebook Advertising: Which One is Right for You?

Google AdWords vs Facebook Advertising: Which One is Right for You?

We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all…

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Posted in: Marketing, PowerTips, PowerTips Articles

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PowerTips Book Recommendations: March 2018

PowerTips Book Recommendations: March 2018

As a monthly feature here on PowerTips, we are now requesting book recommendations from our members and making them available for download/purchase. February was a big hit as we started with our great R/A Staff and amazing facilitators. Some great recommendations! This month we wanted to get some great books about Marketing, so who better…

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Posted in: Book Recommendations, PowerTips, PowerTips Articles

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[Podcast] Episode 6: Behind the Scenes of an HGTV Pilot with John Huffman

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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Running Your Remodeling Company Using Dashboards

Running Your Remodeling Company Using Dashboards

In order to run a profitable remodeling company, you have to understand your business inside and out. That is why Remodeler’s Advantage pushes its members to measure every aspect of the business. Everything from your marketing to your financials, it is important to measure key data points and make decisions based on that data to…

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Posted in: Admin & Human Resources, Business Management, Marketing, PowerTips, PowerTips Articles

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Introducing PowerTips Unscripted

Introducing PowerTips Unscripted

We are excited to announce the launch of our latest effort to bring relevant content to our members, subscribers, industry friends and associates. PowerTips Unscripted, a weekly podcast airing new episodes each Wednesday, will complement our existing PowerTips initiatives by providing in-depth and fun interviews with industry leaders, successful remodelers and other thought leaders from…

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Posted in: Marketing, PowerTips, PowerTips Articles

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