Do you struggle with how to spend your marketing budget? Want to know cost effective ways to generate the best leads? In this week’s episode of PowerTips TV [7:11] I’ll give you the top 5 things you should be doing with your marketing dollar. Learn about creating a fantastic customer experience, how to stay in front
Be honest, is there anything more annoying than finding out a past customer recently had work done on their house but they went with another company? Most of the time it’s not because they didn’t want to use you: it’s because they didn’t know (or couldn’t remember) that you could do that specific type of work. In
I’ve had the distinct pleasure to train many seller-doers. These are people who are typically very smart, hard-working and have achieved some level of recognition in their field. Many remodelers are perfect examples of seller-doer – they sell the work, then they do the work. Their biggest challenge is usually keeping the pipeline full with
Do you have a plan in place for when it’s time to retire? Will you be able to sell your remodeling business or pass it on to a family member? Since you’re probably the most valuable player in your company it can be impossible just to take a vacation, attend a conference, or even take
In the last issue, we discussed the simple secret to capturing business from repeat customers. This week, I’d like to focus on the second source of your database goldmine — referral leads. The Importance of Referral Leads According to a survey conducted by the National Association of Home Builders (NAHB), professional remodelers attribute 37 percent
Excerpted from a From the Business Leaders podcast – a series exclusively for Remodelers Advantage Members. If you’re like me, you’re busy! You don’t have time to watch every single area of your business to make sure that things are on track for a profitable year. So, take a page from our top members, remodeling
Sometimes remodeling companies put all of their efforts into building the product. However, to be successful in the remodeling industry, your focus should be on offering top-quality service to your customers. When you begin a remodeling business, you have entered a service industry that depends on referrals and repeat business. The amount of business, and
Do you know where you are going? A wise man once said “If you don’t know where you are going, any road will take you there!” Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them. Carefully
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
In part one of this two-part series, I discussed the impact proper pre-qualification can have on your most valuable asset–time. Now let’s take a comprehensive look at the conversation you should be having with all your leads.
