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Tag Archives: leads

Stop Wasting Time on Bad Leads (but be nice!)

A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget. […]

4 Must-Haves for Generating High-Quality Remodeling Leads

Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from […]

Are Internet Remodeling Leads Worthless?

Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy […]

Brand Awareness: How to Turn 77 Cents into Leads!

length 4:24 (not including bonus content) Have you ever wondered how you could stretch your marketing dollars? Did you sometimes think that there had to be a lead generation tactic that you were missing? You may have been hearing a lot about mobile advertising lately, and I agree that mobile is the future. But, actually, […]

What Percentage of Remodeling Leads Are Ready to Buy Now?

Whenever I talk to remodelers, they all have one thing in common.  Not enough leads.  I’m not surprised by this.  Most businesses can always use more leads.  However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s […]

The Secret to Understanding Local Web Traffic and Why It Is So Important

Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without […]

Sales Metrics You Should Keep an Eye On

Are you sure that your salespeople are focused on the right things? Do you know if they’re performing at the highest level or if there’s room for improvement? All of the savvy owners I’ve spoken to agree that results–like the number of projects sold and the revenue and gross profit generated–are the ultimate measure. But […]

3 Keys to Converting Website Leads to Sales

So more and more of your leads are coming from the web, right? But here’s the question … Are you happy with how many are converting to solid, set appointments and sales? If not, you’re not alone as many remodelers are experiencing lackluster ‘conversion rates’ with web shoppers. Well, listen up as we’re about to […]