fbpx

Tag Archives: leads

May I Help You? Mastering the Art of Lead Qualification

Your marketing, advertising and great word-of-mouth reputation has finally paid off. The phone is ringing off the hook! “Thank you for calling ABC Remodeling. How may I help you?” You’ve spent years and a small fortune to get the phone to ring but you’ve likely given less than 15 minutes of thought on how you […]

In the Moment: The Lost Art of Pre-Qualifying Leads

It’s a basic principle. Your business depends on people calling up and saying they are interested in what your company does.  The thing is that most of the folks who call are not what your company is looking for in a client; they aren’t the right fit. So how do you avoid going out and visiting all […]

How to Use Deal Stages to See a Visual Pipeline of Revenue

Are you currently using a CRM (Customer Relationship Management) to track prospects, leads, and customers?  If not, you’re missing out on revenue! (This was me a few years ago). In just a second I’m going to share the three step process I use to maximize my revenue and stay ahead of potential downturns. But first, […]

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to […]

Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as […]

Which Sales Strategy Camp Do You Fall Into?

Remodeling and home improvement companies generally fall into two camps when it comes to interacting with prospects on the phone. Camp One: Virtually every call from a homeowner results in the company sending a salesperson out to their home. This is called Under-Qualifying, or UQ. Camp Two: When a homeowner calls, the inside salesperson asks […]

Bring Back the Physical Dimension to Your Marketing

When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users, […]

How to Avoid Getting Sucked Into a Whirlpool of Ineffectiveness

While running a meeting of the Remodelers Advantage Roundtable group “Quattro,” I heard Neil Harvey say, “Time serves no sale.” That sentence is powerful. Why? Most remodelers have mixed feelings about dealing with the fulfillment side of the sales process. It takes a lot of work to figure out the design and specifications of a […]