Tag: customer service

Is Your Company Disaster-proof?

For business owners, the tragic events unfolding before us in Texas prove the critical importance of having a disaster recovery plan. Ask yourself, “How would my business survive such a catastrophe? How would we continue to operate?” According to the Federal Emergency Management Agency (FEMA), 40% of businesses do not reopen after a disaster, and

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Selling Without Slippage: Translate & Communicate

The responsibilities of a Sales Person range significantly within a remodeling company for many reasons. Typically, a sales person is rewarded by closing the deal and setting expectations with the client. However, it is equally important to know how he or she can help reduce profit slippage by communicating the client’s project details effectively, when

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How to Say “I Don’t Know” Without Losing Face

Between my brother and me, we know everything. The answer to your last question… well, that’s one my brother knows. In all jobs – especially remodeling – there will be times when you don’t know the answer to something. In and of itself, this isn’t necessarily a bad thing. However, it can cause major problems for

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The 4 C’s of an Amazing Customer Experience

The days of laying down canvas tarps in the hallway, giving the workspace a light sweep, and leaving a note for your client are over. The truth is; living in a home through a remodeling project is a highly stressful experience for the homeowner. (Yes, you are living there.) But don’t fret. With the proper

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Market the “During” to Make a Difference

Are you using before-and-after pictures to market your business? Of course you are. You need to realize that while your photos are impactful and attention-grabbing, your competition is likely doing the same thing. A quick Google or Pinterest search will bring up millions of those beautiful images touting spectacular remodeling work. But as a professional,

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Pricing on Your Website? Don’t Do It!

A couple of weeks ago I received a guest contributor submission from one of our Marketplace partners, Brian Brauntuch of EVEN Financial. The moment I opened the draft and read the title, 3 Reasons to Put Prices on your Website, I recognized it would be controversial to say the least. I had my reservations about publishing the submission, but in

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3 Reasons to Put Prices on your Website

Imagine walking into an upscale restaurant on a Saturday night. You’re willing to spend $75. That should include an appetizer, an entree, two drinks and maybe a dessert if it fits within the budget. There’s only one problem: the restaurant’s menu doesn’t have any prices listed. Based on reviews you’ve read, it would seem the pricing

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