Tag Archives: Customer Interest

How to make upgrades look like a bargain

Price is probably this single most common objection your clients and prospects have. But you’re not selling bricks and sticks. You’re providing and creating value. And, you make every effort to move them away from price as their primary focus. As a seasoned salesperson, you expertly navigate the conversation back to benefits and value. Right? […]

The Secret to Understanding Local Web Traffic and Why It Is So Important

Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without […]

5 Facebook Posts that Drive Engagement

Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when […]

How to Close the Deal Without Rushing the Prospect

Here’s a  question that was recently asked on an online business forum I frequent, and it really resonated with me: Q: (From a business owner) Okay, here’s a quick question: After discussing details of a project with a client who is a prospect, how do we smoothly go to closing the deal without making our client feel […]

How to Plant and Grow Your Very Own Customers

Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in […]

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