PowerTips | The Remodeler's Guide to Business

Posts Tagged content marketing

Find Email Annoying? Here’s Why You Shouldn’t

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just…

Continue Reading →

Posted in: Marketing, PowerTips, Sales

Leave a Comment (0) →

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Rethink Your Remodeling Content Strategy in 2018 to Get Noticed – Part 1

Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today.   What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles, Technology

Leave a Comment (0) →

Lights, Camera, Action! 10 Reasons to Add Video to Your Content Marketing Plan

Lights, Camera, Action! 10 Reasons to Add Video to Your Content Marketing Plan

As we prepare to launch our next season of PowerTips TV, using video as a key component to a healthy content marketing plan is, of course, top of mind. Why are online marketers spending so much time and effort producing and delivering video content? According to the Content Marketing Institute (CMI), your audience is 10…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (2) →

Joe’s Blog? The Secret Truth About Blogging for Leads

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (8) →

Is Your Website Protected from Theft?

Is Your Website Protected from Theft?

We get a lot of emails from readers of our PowerTips newsletter. Most are complimentary and supportive of what we do as a company for remodelers. Others are comments or questions about the topic of the week. Last week we received a good one that I’d like to share. It has to do with the…

Continue Reading →

Posted in: Business Management, PowerTips, PowerTips Articles

Leave a Comment (1) →

4 Must-Haves for Generating High-Quality Remodeling Leads

4 Must-Haves for Generating High-Quality Remodeling Leads

Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (2) →

Getting the Most from Houzz

As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles

Leave a Comment (3) →
Page 1 of 2 12