PowerTips | The Remodeler's Guide to Business

Posts Tagged content marketing

[Podcast] Episode 60: How to Manage Your Online Reputation Using Google Reviews with Russell Fuller

Your reputation is your most valuable business asset — but don’t think for a minute that doing high-quality work and providing top-notch service is enough to make and keep it spotless. The Internet has made it all too easy for people to publicly tarnish your good name — quickly. Take the initiative, and manage your…

Continue Reading →

Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted

Leave a Comment (0) →

Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing Toolbox: Canva is a Busy Marketer’s Dream

Marketing for a remodeling business is often handled by the owners themselves, an office manager, an intern, or someone solely responsible for marketing such as a Marketing Director or Coordinator. Regardless of who your champion is, marketing is often a hectic, fast-paced endeavor; trying to keep up with the pace of a growing remodeling firm…

Continue Reading →

Posted in: Marketing, PowerTips, PowerTips Articles, Technology

Leave a Comment (0) →

[Podcast] Episode 57: How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti

We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and  — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business…

Continue Reading →

Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Public Relations

Leave a Comment (0) →

[Podcast] Episode 55: Why and How to Start Your Own Podcast

In an extremely meta podcast, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it. Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those listening,…

Continue Reading →

Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Public Relations

Leave a Comment (0) →

[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.…

Continue Reading →

Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales, Technology

Leave a Comment (0) →

Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

Continue Reading →

Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

Leave a Comment (0) →

Find Email Annoying? Here’s Why You Shouldn’t

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just…

Continue Reading →

Posted in: Marketing, PowerTips, Sales

Leave a Comment (0) →
Page 1 of 3 123