Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human
This is a loop: happy employees create happy clients who create good profits. Say it to yourself every morning and work consistently to create the company culture to challenge, engage and reward employees. You and they will be pleased with the results. Years ago I worked with a company owner who insisted that a continued
length 4:05 (not including bonus content) Have you ever thought about what will happen to your business when you’re ready to retire? Or worse, what if something happened and you weren’t able to work? The truth is that most remodeling company owners find themselves too absorbed in running the business to work on longer term
Last week I explained what our company did to ensure that we would be every subcontractor’s favorite remodeling contractor to work for. I also listed the actions we took at our subcontractors’ requests to ensure we attained and maintained a strong relationship. If you missed the article, you can read it here. In the past,
We all have them, those partnerships that are critically important to the successful conduct of our remodeling business: supplier, bank and subcontractor relationships just to name a few. I’d like to argue that the most critical of these three are your subcontractor relationships because a representative of the subcontractor is invariably on one of your
One of a remodeling company’s most precious resources is its owner. Your company’s success or failure rests on how well you balance and juggle all of the hats that you are supposed to wear. In any one day, you may act as a leader, manager, investor, and worker; however, you are also a human being who
When one of our Stages of Growth Strategists completes an X-Ray for an organization, a large part of that process includes the role the CEO or company president plays during his or her company’s specific stage of growth. In each stage, the leader must take on the role most needed by the company, and there
Vision. Mission. Purpose. Culture. Core Values. Do you ever find these concepts fuzzy, overlapping and a little hard to grasp? If so, you are in very good company. You might also question whether they even belong in a small entrepreneurial business. Or you might wonder if time spent thinking about them, and work spent defining
We’re two full months into 2013 and of course you’ve got a plan in place for maximizing your company’s success this year. Hopefully that plan is on paper. Hopefully it was designed with the help of your staff. Hopefully you rolled it out before the year began, in an all-company meeting with action points developed for how
We know that many company-owners face the challenge of getting the best out of their employees. Linda Case provides helps you can hone your leadership skills with volunteer employees. At a recent Remodelers Executive Roundtable meeting 12 highly successful remodelers were discussing how they could hone their leadership skills. I asked each attendee to think
