PowerTips | The Remodeler's Guide to Business

Posts Tagged branding

How Remodelers Can Beat Declining Organic Reach on Facebook

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So…

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Create Raving Fans With Micro-Influencer Marketing

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Google AdWords vs Facebook Advertising: Which One is Right for You?

Google AdWords vs Facebook Advertising: Which One is Right for You?

We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all…

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[Podcast] Episode 6: Behind the Scenes of an HGTV Pilot with John Huffman

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Infographic] Top 8 Reasons Why WordPress is Perfect For Remodeling Websites

[Infographic] Top 8 Reasons Why WordPress is Perfect For Remodeling Websites

Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling…

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Posted in: Infographic, Marketing, PowerTips, PowerTips Articles

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And the Winner Is… How to Win Awards & What to Do If you Win

  If there is one thing the Remodeling Industry does well, it’s recognizing great work and well-run companies. You can’t open a trade magazine or visit an industry-related website without seeing some mention of an award-winning firm being recognized for something. These awards are great for your business if you can get them! Prospects are…

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Posted in: Business Management, Marketing, PowerTips, PowerTipsTV, Sales

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9 Things to Look for When Choosing a Web Company

9 Things to Look for When Choosing a Web Company

Your website should be more than an online brochure with pretty pictures of the projects you have completed. It should be a living, breathing, lead-generation machine. It should be the “Hub” of your digital marketing/content strategy and treated that way when looking at building or re-building your remodeling company’s website. Choosing a website developer to…

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Posted in: Marketing, PowerTips, PowerTips Articles

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