PowerTips | The Remodeler's Guide to Business

Posts Tagged branding

Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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Make It an Event! Throw a Party Mid-Project

Make It an Event! Throw a Party Mid-Project

Remodeling is a deeply personal business, and getting out of the office and creating relationships lifts you above your competition. Event marketing is a key way to boost your profile, reconnect with past clients, meet interested prospects, and generate more leads. A booth at your regional home show is one of the more obvious examples…

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Posted in: Marketing, PowerTips, PowerTips Articles

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How Remodelers Can Beat Declining Organic Reach on Facebook

How Remodelers Can Beat Declining Organic Reach on Facebook

You’ve probably heard all about Facebook’s declining Organic Reach by now. For those of you who are tracking your social media analytics, you’ve probably even seen the steep decline for yourself. These numbers are a bit more deceiving than you may think, and there are tried and true strategies to help combat the decline. So…

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Posted in: Marketing, PowerTips, PowerTips Articles

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Create Raving Fans With Micro-Influencer Marketing

Create Raving Fans With Micro-Influencer Marketing

Large brands have used celebrity endorsements for decades… and the latest trend has turned more toward how these celebrities are now influencers when it comes to buying decisions. Kylie Jenner, for example, leverages her 25 million Twitter followers by charging ~$500k per tweet if she endorses a product. We certainly aren’t suggesting you reach out…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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Google AdWords vs Facebook Advertising: Which One is Right for You?

Google AdWords vs Facebook Advertising: Which One is Right for You?

We all have questions that we get a lot. For example, as soon as someone finds out you’re a remodeler, they probably ask you if you have friend discounts or if HGTV is realistic. I’m going to address a question I get all. the. time. from remodelers. In fact if I’m honest, from PEOPLE all…

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Posted in: Marketing, PowerTips, PowerTips Articles

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[Podcast] Episode 6: Behind the Scenes of an HGTV Pilot with John Huffman

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds? In Episode 6, Victoria and Mark…

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Posted in: Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales

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[Infographic] Top 8 Reasons Why WordPress is Perfect For Remodeling Websites

[Infographic] Top 8 Reasons Why WordPress is Perfect For Remodeling Websites

Whether you are looking to re-build your website in 2018, or perhaps you are building a site for the first time, it’s imperative to find a Content Management System (CMS) that will allow you and your staff to make changes to your website quickly and easily. We have many members who have built their remodeling…

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Posted in: Infographic, Marketing, PowerTips, PowerTips Articles

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