Tag Archives: blog

[LEAN Blog Post] Start Small, Get LEAN

We are excited to launch a blog dedicated specifically to the world of LEAN Process Improvement for remodeling companies. Doug Howard, Director of Consulting for Remodelers Advantage, will continue to bring you timely and critical information about this segment of our industry. Today’s PowerTip is a re-post from Doug’s most recent blog post.   One […]

Joe’s Blog? The Secret Truth About Blogging for Leads

If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website. In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to […]

How Remodelers Can Create a Killer Open House Campaign

What’s better than a job well done? A remodeling job that brings in more referrals. A common way to grow business is by hosting an Open House. Though there are some tried-and-true elements (yard signs, door flyers, anyone?), there’s a big opportunity that a lot of people overlook: and that’s integrating on-the-ground efforts with online […]

Hey, let’s share blog posts!

There’s a handful of questions that I regularly get from remodelers. One of the most common relates to blogging. Here’s what I heard at more than one of our Roundtables meetings a few months ago. Hey Mark, I was thinking…most of us write blogs for our website, so why not share them with each other? […]

Where to Get Free Images for your Blog (without stealing)

If you’ve ever been to one of my workshop sessions or read one of my marketing articles online then you know the importance I put on content marketing. I think it is the lifeblood of an effective online marketing campaign. I cite study after study that provide the undeniable benefits of blogging, such as: B2C […]

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For […]

How to Plant and Grow Your Very Own Customers

Imagine having a list of thousands of people who know you, trust you and will one day need your services (or will know someone that does). This should be the goal of every successful remodeler. We can talk about your website’s Testimonials page, Portfolio page or even your About Us page until you’re blue in […]

The Marketing Tactic Remodelers Don’t Use Enough

When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The […]

The Science of Blogging

As consumers become more and more overwhelmed with advertisements, content marketing is rising to the top of the Must-Do-List for remodelers looking to successfully get their message through the noise and generate leads.

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