Ten Steps for Creating a Culture of Commitment and Accountability

We all say that we want our people to be accountable and responsible for their actions, but are we doing what it takes to achieve these results? Here are my suggestions for building this culture within your remodeling company. Communicate to everyone that accountability and commitment are important! Then model it! If you’ve made a…

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Posted in: Admin & Human Resources, PowerTips

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Looking for Marketing that Works!

Since many of the traditional marketing tactics are no longer working, everyone is searching for the silver bullets. Our friend, Leah Thayer, asked remodelers to share their best marketing tactics with her in her Daily5Remodel. Many of the responses she received were from our Remodelers Advantage members. Check out what these savvy business owners had…

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Posted in: Marketing, PowerTips

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Tapping Into The Valuable Realtor Network

Face-to-face marketing is what’s working best today. But getting face-to-face with enough people can be daunting. Instead of focusing on individuals, think about how you can get in front of groups of people who can send business your way. That’s exactly what one of our longtime Roundtables™ members did and he’s reaping the rewards. Read…

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Posted in: Marketing, PowerTips, Sales

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Does Soft Marketing Really Work?

When money is tight, it can be hard to invest in what some business owners might consider soft marketing like relationship building parties and events. But for longtime Roundtables™ member, Steve Rehder, it was worth every penny. Here’s his story. When Rehder Construction, Inc., turned 30 this year, company president and CEO Steve Rehder and…

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Posted in: Marketing, PowerTips, Sales

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Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law…

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Posted in: Marketing, PowerTips, Sales

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Pass the Baton and Delight Your Clients While You’re At It!

Being the savvy business people that we are, we all know that our money is made in the planning stage of a remodeling project, not in the production. By this I mean, that the more organized and complete our planning process, the more quickly we complete high quality projects for delighted clients–and the more profits…

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Posted in: Business Management, PowerTips, Production

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