Are You Letting Great Prospects Slip By?

We instituted a lead capture system on our website to identify prospects who come to our website via Social Media, Search Engines, or referrals. I strongly recommend this marketing tactic to every remodeling company which has a website – and that should be everyone! Our lead capture system uses what some marketers call the Law…

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Posted in: Marketing, PowerTips, Sales

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Pass the Baton and Delight Your Clients While You’re At It!

Being the savvy business people that we are, we all know that our money is made in the planning stage of a remodeling project, not in the production. By this I mean, that the more organized and complete our planning process, the more quickly we complete high quality projects for delighted clients–and the more profits…

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Posted in: Business Management, PowerTips, Production

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Becoming a Great Salesperson: Tools for Staying on Top

In the past 3 weeks, I’ve heard from six different remodelers who are very concerned because clients are accepting proposals that are priced significantly lower than their own. It can be devastating to one’s morale to have worked for weeks on a detailed remodeling project proposal only to be told that they’re giving the project…

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Posted in: PowerTips, Sales

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Stretch Marketing Dollars With Wrap Advertising

Scott Robinson, president of Robinson Renovation and Custom Homes, Inc., in Gainesville, Fla., has the most eye-catching tool trailer in town. The 17-foot-long trailer is emblazoned with the company’s name, phone number, and Web site address, plus images of completed projects on the sides and a photo of the company’s sales staff on the back.…

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Posted in: Marketing, PowerTips

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How To Develop A Superstar Team

As business begins to pick up again, it may be time to build up your staff. Here are some tips to help you develop the team you want, excerpted from Mastering the Business of Remodeling. Consider all employees key employees. Hire people who know more about their specialty than you do. Hire people who can…

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Posted in: Admin & Human Resources, PowerTips

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Growing Your Sales Team: Is the timing right?

I was reading an article from INC. magazine in which the author talked of attending a presentation given by a successful entrepreneur who asked the large audience, “Who here is involved in selling the company’s products or services?” Everyone held up his or her hand. The presenter responded, “Shame on you! If you are the…

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Posted in: Business Management, Marketing, PowerTips, Sales

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