Prospecting for Quality Leads: Jobsites Present Huge Opportunity

Many remodelers miss the chance to market to a wonderful audience: the people who own the homes surrounding their current jobs. Because they’re likely to have a similar buying profile to your current customer, and live in the same age home, they’re excellent prospects. A well thought-out program will establish your company name in the…

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Posted in: Marketing, PowerTips

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PROOF OF CONCEPT – the success of strategy is seen in the numbers!

PROOF OF CONCEPT – the success of strategy is seen in the numbers!

Over 27 years of working with remodelers around the country I’ve encountered nearly every problem to confront a remodeling company: the dissolution of long-term partnerships, ineffective marketing, sales systems which don’t produce results, unmotivated production crews, theft from overhead coffers, bankruptcy, and terrible accidents on the job. On the other side I’ve seen phenomenal successes:…

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Posted in: Business Management, Financial Management, PowerTips

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Time Kills Deals

Don’t take my word for it. Ask any salesperson, entrepreneur, negotiator, or deal maker. The experienced ones tell me the same thing. Or just run a quick search on the title of this post and see what comes up. I used to think it was the primary responsibility of salespeople to increase their closing ratio.…

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Posted in: PowerTips, Sales

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How to Sell Against Low-Priced, Non-Compliant Competition

One of your fellow remodelers posted the following heartfelt plea on a discussion forum the other day: “With all the RRP rules and OSHA rules, workers’ comp, liability insurance, licenses, taxes and more how do we compete with the people who don’t have all this?  How can I make money?  HELP!!!” Sound familiar? The challenge…

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Posted in: Business Management, PowerTips, Sales

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The Secret to Planning for Profit

Profit is so elusive, so easy to wear away or lose altogether, that it takes enormous effort to protect your bottom line. A budget is your best line of defense in guarding your profit. The dictionary defines budget as an itemized summary of probable expenditures and income for a given period. Another way–a much more…

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Posted in: Financial Management, PowerTips

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Marketing 101: Fundamentals are the Key to Your Success

While marketing isn’t brain surgery, it does take a bit of thinking and planning to create a program that uses dollars efficiently and yet produces quality leads. Set the stage for success by defining your market and calculating the amount of business your marketing program needs to generate. Know Your Market Step one in shaping…

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Posted in: Marketing, PowerTips

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Your 2013 Plan for Success

We’re two full months into 2013 and of course you’ve got a plan in place for maximizing your company’s success this year.  Hopefully that plan is on paper. Hopefully it was designed with the help of your staff.  Hopefully you rolled it out before the year began, in an all-company meeting with action points developed for how…

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Posted in: Financial Management, PowerTips

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