Securing Your Website: It’s Time To Lock Things Up

Securing Your Website: It’s Time To Lock Things Up

I’m sure you pay a lot of attention to security. You lock up your materials, tools, vehicles, and job sites. Your office probably has an alarm. And your phone undoubtedly requires a password, a secret pattern, or your face to unlock it. But what I’m not sure about is whether or not you’ve thought much…

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Posted in: Marketing, PowerTips, PowerTips Articles, Technology

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THE ART OF THE UPSELL: Ideas and Examples From My Tour Experience

Disclaimer: This post is part of our Sponsor Spotlight series. I was provided an expense-paid trip to National Gypsum to take a plant tour, learn about their new, innovative products, and share my honest opinions with our audience. The following ideas and tips were inspired by what I learned from this experience. Your clients count…

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Posted in: PowerTips

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[Podcast] Episode 33: The Sales-to-Production Handoff with Bruce Case

To many remodelers, a project works like a relay race, depending on good handoffs of the baton. The sales-to production-handoff is critical, and if you drop the baton, the race is over. But there are ways to make it less of a hard handoff and more of a continuum, says Bruce Case. Bruce joins Victoria…

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Posted in: Business Management, Leadership, Podcast, PowerTips, PowerTips Unscripted, Production, Sales

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Find Email Annoying? Here’s Why You Shouldn’t

Find Email Annoying? Here’s Why You Shouldn’t

A lot of remodelers I speak with say they’re annoyed by email, and hesitate to send it to their prospects or clients so they don’t get annoyed too. I’m pushing back on this. Email is only annoying when it’s not relevant (helpful, entertaining, interesting). I’d argue that all marketing is that way — not just…

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Posted in: Marketing, PowerTips, Sales

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[Podcast] Episode 32: Industry Insights with Rick Strachan

If you’re curious as to where the remodeling  industry is going and the key opportunities for the future, Rick Strachan of Hanley Wood has your answers. In this episode, Rick breaks it all down with Victoria and Mark, telling you what will drive growth, and how to face the coming challenges. You’ll get the big…

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Posted in: Financial Management, Podcast, PowerTips, PowerTips Unscripted

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It’s Your Call: Weeding Out Unqualified Leads

It’s Your Call: Weeding Out Unqualified Leads

It’s been a busy year so far, and economists predict the remodeling business will continue its strength. That means your time, and your team’s time, is at a premium. To use it efficiently, you’ve got to concentrate on the leads that will turn into jobs. Without a crystal ball, though, it can be hard to…

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Posted in: Marketing, PowerTips, PowerTips Articles, Sales

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[Podcast] Episode 31: How to Successfully Use Cost-Plus Pricing with Josh Baker

The Cost-Plus Pricing model seems to go completely against common sense, but it’s a concept that we’re getting more questions about from our membership. One contributing factor is that consumers increasingly demand transparency when purchasing products and services — and homeowners are coming to expect it when undertaking a remodeling project. But so many remodelers…

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Posted in: Business Management, Financial Management, Podcast, PowerTips, PowerTips Unscripted, Sales

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