[Podcast] Episode 40: Website Best Practices with Mark Harari

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine.…

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Posted in: Marketing, Podcast, PowerTips, PowerTips Unscripted, Sales, Technology

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Ready for Your Close-Up: Using Video in Your Marketing

Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything…

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Posted in: Business Management, Marketing, PowerTips, PowerTips Articles, Technology

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[Podcast] Episode 39: How NOT to Grow Your Remodeling Business with Judith Miller

The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get…

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Posted in: Business Management, Financial Management, Podcast, PowerTips, PowerTips Unscripted, Production, Sales

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Movin’ Out: Signs It’s Time to Leave Your Home Office

Movin’ Out: Signs It’s Time to Leave Your Home Office

With work booming, many remodeling companies are in growth mode. If you’ve been working out of a home-based office, it may be time to fly the coop. No one wants to spend money on rent or another mortgage if you don’t have to, but if working out of your home is limiting your company’s growth…

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Posted in: Admin & Human Resources, Business Management, PowerTips, PowerTips Articles

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[Podcast] Episode 38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam

So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries. In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have…

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Posted in: Admin & Human Resources, Business Management, Marketing, Podcast, PowerTips, PowerTips Unscripted

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Tap Your Sales Skills to Make Your Relationship Better

Tap Your Sales Skills to Make Your Relationship Better

The idea of selling something feels sort of dirty to a lot of people, especially if you’ve been on the wrong end of a heavy-handed salesperson. Getting your arm twisted until you succumb and make the purchase. Promises made that turn out to be empty about the benefits of buying something. Ugh! But good sales…

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Posted in: Business Management, PowerTips, PowerTips Articles, Sales

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[Podcast] Episode 37: The Art of Effective Communication with Paul Winans

Most work requires more than one person to get it done. Effective communication is essential to the enterprise. Everyone has to learn the skills to communicate effectively. One key is concentrating on what brings you success — in work, with your spouse or partner, and in the rest of your life. Build on that. In…

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Posted in: Admin & Human Resources, Business Management, Podcast, PowerTips, PowerTips Unscripted

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