Why AI Search Is Changing Remodeler Marketing, and Why Leadership Still Matters This episode looks at how homeowners now research remodelers through AI tools, and why that shift creates a leadership problem as much as a marketing one. Greg Woleck is joined by Varak Balian, founder of Remodelers Peak and a fractional CMO for remodelers […]

Most remodeling companies hire on feel. The person shook hands right, knew somebody we knew, and could start Monday. Fletcher Wimbush, CEO of Discovered and creator of the FACT Driven Hiring System, has spent his career on the parts of hiring most of us rush or skip. In this episode he walks Greg through a […]

A remodeling job gets estimated at 112 working days. It finishes at 368. This spring, production managers in six Remodelers Advantage Production Manager Roundtable (PMRT) groups put their schedule numbers side by side. Inside a single group, one company was slipping about one job in ten. Another was slipping more than half. Same kind of […]

Originally published May 5, 2020 | Last updated 2026 To recession-proof your remodeling business, focus on five areas: your marketing, your sales pipeline, your scheduling and production, your people, and your processes. A slowdown, whether it is a full recession, a soft season, or a stalled local market, is not the time to freeze. It […]

Originally published April 11, 2017 | Last updated 2026 A life plan is a simple summary of where you are today, where you want to be, and the steps that will get you there, across every area of life that matters to you. It is not a fifty-page document. It is a short, honest picture […]

This episode digs into what it takes for a local plumbing company to compete as private equity money reshapes the trades. Max Hicks, founder of Reliant Plumbing, shares how he went from a teenage work program and union plumbing to building a multi-market company across Texas. We discuss scaling without losing service quality, communicating value […]