PowerTips TV Throw-back Thursday: “How to Keep New Hires From Jumping Ship”

Earlier this week our PowerTips post covered building a positive company culture and a key part of that effort relies on hiring and retaining great employees. In this week’s throw-back episode I talk about a crucial aspect of employee retention and that is how to properly welcome and onboard a new employee. After watching this…

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Posted in: Admin & Human Resources, Business Management, PowerTips, PowerTipsTV

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Hey Bro, Your Company’s Culture is Hurting Your Business and Here’s How to Fix it

Hey Bro, Your Company’s Culture is Hurting Your Business and Here’s How to Fix it

There are many parallels between the technology and remodeling industries, the most prominent being the gender gap and how it can affect a company’s culture. This issue has been top of mind with the recent news surrounding a “manifesto” published by a Google engineer which inferred that women were not capable of handling stressful situations…

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Posted in: Admin & Human Resources, Business Management, PowerTips, PowerTips Articles

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PowerTips TV Throw-back Thursday: “The Page on your Website that’s Destroying your Reputation”

This week we are taking a closer look at what can go wrong with your website, no matter if you are just getting started, re-building or even evaluating your current website. On Tuesday’s PowerTip, Dave Kelley provided 5 things to keep in mind when looking at your domain name strategy, and today we throw it…

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Posted in: Marketing, PowerTips, PowerTipsTV

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Domain Name Strategy: Protect Your Turf & Capture Lost Revenue

Domain Name Strategy: Protect Your Turf & Capture Lost Revenue

A strong domain name strategy is a key component of any business’s overall digital plan. Whether you are registering a new domain name, or have used your current domain name for as long as you’ve had a website for your business, there are critical things to keep in mind in order to protect your brand…

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Posted in: Marketing, PowerTips, PowerTips Articles

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PowerTips TV Throw-back Thursday: “How to Tell if Your Marketing Actually Works”

As we head into the second half of 2017 we take a closer look at your Marketing efforts. A key to your success is tracking… What’s working and what isn’t… Do you know? In this week’s re-run episode of PowerTips TV we throw it back and take a closer look at how to track and…

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Posted in: Marketing, PowerTips, PowerTipsTV

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The Single Biggest Myth About Email Marketing

The Single Biggest Myth About Email Marketing

I love email marketing. It’s one of the most effective marketing channels available and costs next to nothing. In fact, clocking in at a jaw-dropping ROI of 4400%, you would be hard-pressed to find a better place to spend your marketing dollar. Of course, to realize that level of return, you need to do a…

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PowerTips TV Throw-back Thursday: “How to Stop Wasting Time on Bad Leads”

Since we wrote about “Mastering the Art of Qualifying Leads” earlier this week, we’re going to stay on topic and throw it all the way back to 2014 as Victoria covers techniques for handling and qualifying leads. Enjoy! If you are a Remodelers Advantage Member (Roundtables & University), make sure you check out Chip Doyle’s…

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Posted in: PowerTips, PowerTipsTV, Sales

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