[Podcast] Episode 53: Growing a Company from Stage 3 to Stage 4 with Jef Forward
There are five stages of company growth, according to Judith Miller, one of our consultants and facilitators. Transitioning from Stage 3 to Stage 4 is one of the more complex. It takes a substantial shift in the owner’s responsibilities and skill sets. It can result in a much higher job satisfaction level, financial return, and working much less.
In this episode, Jef Forward explains how he managed this tricky move to Victoria and Mark. It’s a process he planned and implemented over years, and it had challenges and surprises for everyone in the organization.
Jef is a co-owner with his wife, Monica, of Forward Design Build Remodel in Ann Arbor, MI. Jef has participated in Roundtables at Remodelers Advantage for many years, and is now a member of Mentor FOR. Over the last six years, they have had substantial growth in the business and increased customer satisfaction and net profits through a team approach.
Jef talks about how the process has worked for his company, and what it takes to get there. It demanded a great deal of self-reflection on his part, as he moved out of the role of doer to teacher and had to become a better leader. He talks about understanding your priorities and how they might shift, and getting buy-in from your team, including:
- Your company culture
- Working the plan
- Getting accurate feedback
- Letting people fail, and teaching from that
- Becoming a proactive, not reactive company
- Why it’s not all about you
- And much more…
Regardless of the growth stage of your company, Jef’s got workable advice to make your business and life better and more rewarding.
Some Background Info
If you want to brush up on Judith Miller’s stages of growth as discussed in the episode, here’s the article.
For more explanation of the DISC profile and what it can do for your business, listen to Episode 45: Using Tools to Find the Best Talent with Rick Bowers.