[Podcast] Episode 47: How Social Proof Can Ignite Massive Growth with Josh Kelly
Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients?
Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right.
In this episode, Josh talks to Victoria and Mark about social proof, how to use it in your business, and how it can help you weather some big changes coming to the remodeling industry.
Josh is a principal of RevuKangaroo.com, a review collection and distribution company. Before starting RevuKangaroo, Josh used the power of social proof, reviews, and referrals to grow his residential services business, Parker & Sons Inc., Phoenix, AZ, from $6.5 million to over $100 million in just 13 years.
The best way to grow your business is to keep and make more money with the customers you have — and have them tell others about their great experiences. But big changes are coming — Amazon and Google continue to make inroads into the remodeling space. If you’re not prepared to play with them, and not against them, you could lose out. And one of the ways to work with them is to show your social proof. Josh breaks down the three components of social proof, and has great tips on:
- Making it easy for the customer to give you a review
- Why you want an employee reviewed, not your company
- How to ask for referrals in a personal way
- Why “referral” is a dirty word, and what to use instead
- How to screen reviews
- Why identical reviews on multiple sites are bad
- Why he spells Revu that way
- And more…