[Podcast] Episode 41: Using Virtual Reality to Grow Sales and Profits with Chris Katkish
Virtual reality creates immersive environments in real time. For remodelers, that means your clients could preview and even “walk-through” their projects to see if they like what they’re seeing.
Guest Chris Katkish says VR can help remodelers streamline their sales and design process, trim the length of the sales cycle, and boost production efficiency by reducing change orders. All of which leads to more sales and more profit.
In this episode, Chris talks to Victoria and Mark about using VR technology to help clients confidently make decisions more quickly in the sales and design process.
Chris is the general manager of InSite Builders and Remodeling in Bethesda, MD. The three owners of InSite have partnered in a company called Limitless Virtual Reality, which enables CAD designs to be viewed in VR.
InSite uses VR as a visualization tool to get concepts across to homeowners. Even if you’re using 3D modeling, they’re still viewed in 2D, and seeing it on screen isn’t the same. VR immersion allows clients to experience the space and see what they’re buying before its built. Chris talks about the ways remodelers can use VR in their businesses, including:
- When to bring VR into the sales process
- Building in the charge for the VR design
- How your 3D model becomes a VR environment
- The equipment you’d need — and how much it may cost
- Real-world examples of how VR speeds up client decisions
- How to use it with Project Managers and Trade Partners
- And more…
Victoria and Mark also spitball ways to use VR in your marketing. The pace of technology is fast — and VR is the newest tool on the scene. If you’ve got ideas or opinions on how VR may affect the remodeling business or your business, let us know in the comments below.