[Podcast] Episode 34: The Evolution of SEO with Spencer Powell
Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day.
The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people who will become your clients.
Spencer Powell joins Victoria and Mark to explain how to maximize your SEO, and share the recipe for a successful SEO strategy.
Spencer is the founder and president of Builder Funnel, a digital marketing agency that helps remodelers improve their marketing and sales systems. They help you generate more leads and sales by putting the right technology in place to measure what’s working and what’s not so you can improve over time.
SEO matches up with the way people shop and buy. Users ask questions and do research, and you want your site to be there with the answers. But a successful SEO program is more than just choosing keywords and topics. You have to know what else comes into play. Learn more about:
- Good content vs. junk content
- Understanding what questions to answer
- How to drive traffic using social channels and email
- The keys to A/B testing, and how to do it
- Calls to Action and where to put them
- The importance of fresh content
- And more…
Including this link to the 200 SEO ranking factors Spencer talked about. If you’ve got questions for Spencer, shoot him an email at email@example.com. There are more resources for you at Builder Funnel’s website.