[Podcast] Episode 18: Adapt or Become Irrelevant with Mark Richardson
In Episode 18, Victoria and Mark Harari welcome author and industry adviser Mark Richardson and talk more about the changes that have impacted the remodeling industry and how companies today need to either adapt or risk becoming irrelevant.
Mark Richardson is the Former President and Co-Chairman of Case Design/Remodeling, a Senior Fellow at Harvard and the author of 4 books; 30 DAY Remodeling Business Fitness, How Fit Is Your Business?, Fit to Grow and Control Your Day; 7 Steps to Time Mastery. Mark is also the host of the Remodeling Mastery Podcast.
The hosts explore Mark’s background and the various ways he has been involved in the remodeling industry. From pioneering the Design + Build concept from the early days with Case, to the challenges and obstacles they were able to overcome when growing their business.
Mark talks more about how he and his firm were able to learn from others and from experience and how Case’s founder, Fred Case, created an environment where team members were free to test and try things to improve the business. “Most successful people are students of success,” said Richardson, and went on to explain and encourage today’s remodeler to “put in the time to learn, read, observe, think, etc.”
Victoria, Mark and Mark dig more into some of the different ways the industry has changed over the past several years, including:
- Time; from the time needed to adapt and change to the response time now expected and demanded by clients
- How technology is now an integral part of doing business vs. being optional in the past
- The level of transparency now faced by businesses, where the client’s knowledge and cost of products may outpace your own and they have full access to your past performance, reviews on your business, etc.
- How clients perceive or envision a project and how you sell or get them to commit
- How companies can learn and know which ways to adapt themselves
How have you adapted or changed your business?
We would love to hear some constructive feedback on ways you have adapted your business to meet the changes in our industry. Use the comments section below to share your experiences.
We love the feedback we have received so far!
As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.