Do you know how effective your marketing is? I mean really know? If you’re serious about developing a marketing program that consistently delivers the best results, you need to start tracking the individual tactics you are putting out into the street.

In today’s episode of PowerTips TV, I’ll share the key metrics you should be analyzing and what to do with the information once you’ve got it!

How about you?

Are you monitoring your marketing efforts on a weekly basis? Monthly? Not at all? Please share your stories in the comments below.