This is Part II of Spencer Powell's Blog Article on Adapting your Marketing
Click Here for Part One >>
The Remodeling Industry Was Behind…but Catching Up Now (continued from part I)
Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped a lot of remodelers when the pandemic hit. That being said, this kicked the industry forward in a good way.
What were those things?
Virtual Events
Many remodeling companies attend home shows, participate in Remodeled Home Tours, seminars, and similar events. These are fantastic events, but with the landscape changing, the door is opened for more virtual events.
These can be webinars instead of seminars, virtual walk-throughs instead of in-person and other creative events and video ideas.
Virtual events are not “new”, but they are more “new” to this industry, so remodelers that are more tech savvy or jumped quickly to converting their physical events to digital events started seeing quick results.
The end homeowner is primed and ready to join these events. They are extremely comfortable with Zoom and video conferencing now, and they enjoy the convenience aspect as well.
Action Steps:
- Host your first webinar even if no one shows up:
- Create a presentation deck on a high value topic to your audience
- Practice your presentation
- Put up a registration page for the webinar and promote it
- Record the webinar so you can use it as an evergreen lead conversion funnel forever
- Start shooting video on the job site and posting it to social media
- Brainstorm 3-5 videos you want every single prospect to watch before reaching out (about your process, your team, etc.)
- Script out those videos
- Hire someone to come shoot for a half day or have a team member film you
- Edit the videos and post them to your website and social media
- Take a hard look at your website. (and not just the design, which is what it looks like)
- What percentage of your lead flow is it producing?
- How many customers does it generate for you each month, quarter or year?
- Invest in content, SEO and lead conversion strategies.
Moving Forward
If you’re overwhelmed with where to start, look at the action items I laid out in this article and pick one section to start working on. Take it step by step and start chipping away. It takes time, but it’s well worth the effort and investment.
And if you’re looking to fast track things a bit more, I recommend you join our VIP list for Builder Funnel Academy which is our comprehensive digital marketing training platform for remodeling companies. The doors will be opening soon, so make sure to join the VIP list to stay in the loop and learn more.