MasterClass: I “AM” the Marketing Department


I "AM" the Marketing Department

Are you a marketing department of one? Well, don’t sweat it. 

Just because you’re not a fortune 500 company … and just because you don’t have a marketing team of 50…

don't think you aren't a marketing department!

We’ll cover all major aspects of running a successful marketing department, including messaging, building a marketing plan, measurement, working with sales teams, customer research techniques, and more.

Who should attend this MasterClass?

It matters not if you’re the business owner, or the marketing manager. Or whether you’re an experienced marketer or just starting out.

As long as you’re the person responsible for both creating and executing the marketing for a remodeling company, then we’ll help you develop a solid foundation for leading your company’s marketing more strategically and efficiently.

What Should You Bring?

Bring anything and everything! Marketing plan, marketing budget, customer surveys conducted, sample creative . . .  whatever you have!

Don’t have anything? That’s fine too! You’ll get tons of value regardless of your starting point.

Sample Agenda

Research Basics

    • Qualitative vs Quantitative
    • Crafting Effective Questions
    • Understanding Net Promoter Score
    • Drafting a research plan

Identifying Your Target of One

    • Who’s Your Target
    • Target Customer vs. Client Personas
    • The Persona Problem


    • Overview
    • Unmet need and the problem you’re solving
    • Defining Your Competitive Framework
    • Identifying a Strong Point of Difference
    • The Reasons to Believe your Point of Difference


    • Creating a Powerful Story
    • The Messaging Matrix

Developing Your Marketing Plan

    • Preparing to Build a Marketing Plan
    • Setting Your Plan Objectives
    • Establishing Your Marketing Strategies
    • The Wonderful World of Tactics
    • How to Approach Budgeting
    • Metrics Overview
    • Putting the Plan into Action

The Wonderful World of EMMA

    • Cloning yourself 
    • Writing copy like a pro

Phase Two: Moving beyond yourself

Hands-on Exercises Include:

    • Find the Bull’s Eye
    • Hey, You Look Like Richard Lewis!
    • Stand Up to Stand Out
    • This is MY Sandbox
    • My Marketing Pulse
    • Beers with Peers
    • Building Bridges
    • Competitive Detective
    • Measure Twice, Cut Once

Dates, Details & Location​

December 9 - 10, 2019

Concludes @ 3pm on day 2

Meeting Location: Remodelers Advantage Office 514 Progress Drive, Suite S Linthicum, Maryland 21090 (Minutes from BWI Airport, Amtrak, I-95)

Lodging: Hyatt Place (Shuttle Available) 940 International Drive Linthicum Heights, MD 21090 410-859-3366 

Book Your Room Here

Meals: Breakfast available at hotel on both days, Lunch & Dinner provided on Day 1, Lunch provided on Day 2

Non-Member Price: $1,795

Members Save 25%!

Member Price: $1,345