Ep.84: Crafting a Strategic Marketing Plan with Mark Harari
It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help.
In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape.
First thing to know — your marketing budget isn’t your marketing plan. It’s the most common error we see, and that’s just a list of ways to spend money, not a plan. You have to set goals, and create tactics to get there. It can run up to 40 pages for a small business, and should encompass branding, positioning, a SWOT analysis and more. But if you don’t have a plan yet, Mark tells you how to take small steps toward creating a larger plan by starting with a strategy, including:
- Setting time frames
- Getting specific
- And more …
This is the first step to creating a larger marketing plan — and something you should have complete before you start creating your marketing budget. If you need more help getting your marketing in gear, send an email to firstname.lastname@example.org. We’ve also got a MasterClass for marketing in December called I “AM” the Marketing Department that will kick-start your marketing strategy and planning.