Ep.68: Teaming Up with Manufacturers with Aaron Wingert
While you’re trying to please your clients, hit your schedules and margins, and juggle everything else, you can use all the help you can get. One way to bring in some assistance is by reaching out to your product manufacturers.
In this episode, Aaron Wingert discusses the benefits of having a relationship with your manufacturers with Tim and Steve. He gives us a view from the manufacturer’s perspective and insight into how a manufacturer’s representative can improve remodeler’s business.
Aaron has been a market development manager for Louisiana Pacific for two and a half years, and his territory includes parts of Kansas and Missouri. LP is the largest engineered wood building products manufacturer in the world. Prior to working for LP, he spent nearly 16 years as a building codes inspector in the Kansas City area.
Builders and remodelers are his main responsibility, and Aaron finds himself on job sites almost every day. Some of his visits are more like sales calls, but often it’s to troubleshoot an installation or answer a question about the materials. The biggest benefit to a remodeler to establishing a relationship with a manufacturer is understanding the products you’re selling as part of the entire project, as well as:
- The questions to ask your reps
- How plant visits can help your company’s sales
- Taking advantage of rebate programs
- Getting leads from your manufacturing partners
- Training and education opportunities for your team
- Cutting down on errors in building
- Using co-op dollars in your marketing
- Getting SEO and social media help
- Tapping into a manufacturer’s data
- Best practices in handling product issues
- And more …
Set yourself up for success by creating relationships with your manufacturer’s reps, take advantage of what they offer, and put yourself ahead of your competition.
Meet These Manufacturers at The Annual Remodelers Summit
Speaking of Manufacturers… Come meet these amazing companies at the Remodelers Summit in Orlando, FL on September 24-25!