Ep.51: Getting a Trade Show Education with Lauren Moore
We’ve talked about trade schools and skills training, but today we focus on what you can learn at trade events. Attending and sending your team can broaden everyone’s skill sets and knowledge bases.
In this episode, Lauren Moore discusses what goes on behind the scenes at shows and events with Tim and Steve, why you should consider attending, and why sending your team is great idea.
Lauren has been in the conference planning and continuing education industry for almost 10 years. She started out working within medical education and is now concentrating on construction professionals. Lauren’s goal is to curate the best, most timely, and well-rounded education programs possible for her attendees. Working with industry professionals, she organizes and manage over 150 sessions and 75 speakers annually at the JLC Live events as well as the Remodeling Show co-located with Deck Expo. Each education program takes up to 10 months to plan and produce, forcing her to become a master in organization.
If you’ve never been to a trade show or conference, Lauren says you should just start on the show floor, and maybe one session in the conference program. Then look at it from your team’s perspective — what do they need to know? She stresses the importance of:
- Live demonstrations for technical education
- What you can learn from distributors
- Why networking is a huge education component
- Why the admission and other fees can turn into savings on the job
- Getting continuing education credits
- How to set it up for your team
- And more …
Including where to find the free beer. Every little bit of knowledge gained can save time and money on the job site, paying dividends on your investment.
Keep It Up!
We’ve gotten some great suggestions so far for topics and guests — share your ideas with Tim: email@example.com.