Ep. 22: Creating Bonus & Incentive Programs with Robert Criner
It’s a constant conundrum — how to motivate your people. Bonuses and incentives can work, but you have to structure them in a way that speaks to something more meaningful than just extra cash in pocket. Many business owners have tried, many have failed, and some have just given up.
If you fall into the camp of not knowing exactly how (or why) to create a bonus and incentive program, Robert Criner has answers for you.
In this episode, Robert, Tim, and Steve talk about finding the deeper motivation for offering bonuses and incentives. It all revolves around building a team you want to keep around.
Robert is the president of Criner Remodeling in Newport News, VA. Robert founded the company in 1977, and has led it to success and profitability. Robert began working for a remodeling contractor in the summer of 1972, when he started his own one-man operation, and today has a team of 15 professionals. He is deeply involved in the remodeling industry, his community, and takes the time to give back locally and nationally.
The root of a successful program is getting your team excited and involved. Tying rewards to job budgets encourages Production leads to pay attention to what’s being spent on a job, and how it all adds up. Robert tells you how to put a goal-oriented program in place, and the benefits he’s seen, with details such as:
- How to change behaviors on the job
- Why dumping a big pile of money on a table makes an impression
- Structuring your company for employee growth
- Bonuses vs. incentives and how they motivate differently
- Including the office staff along with Production in rewards
- Inspiring envy in your competitors’ employees
- And so much more…
Above all, keep it simple. Setting clear goals is the first step. And there’s also a definite bonus in it for remodeling business owners — you’ll attract and retain great employees, while making work fun and profitable for everyone.
Who Should Attend the PURPLE Production Conference?
This action packed conference is designed to meet the needs of all management level production staff including:
- Remodeling Business Owners Focused on Production
- Production Managers
- Project Managers
- Lead Carpenters