Ep.101: The Delicate Art of Qualifying Remodeling Leads with Chip Doyle
Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right?
Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.
In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.
Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.
The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads means you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats, and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:
- Predictive qualifying
- How long the initial call should take
- Who should do the qualifying
- Training the qualifier, or LIP
- Why not to talk budget during the lead take-in
- Ensuring that the homeowner has a positive experience on that first call
- Finding out the client’s pain points while on the phone
- Why the time frame of the job is a fair question
- What a Volvo in the driveway or piano in the home can tell you
- Making and confirming appointments
- And more …
Let us know if you’d like to participate in Lead Intake Person training, send Mark an email at: email@example.com with LIP in the subject line. If we get enough interest, we’ll get Chip to teach the class.
Did You Know: Chip Doyle is a Featured Instructor with R/A…
We have Chip on our schedule for two upcoming programs. The SalesEdge program is for RA members who qualify, and the weekly topics will be tailored to the collective strengths and weaknesses of the limited number of participants for maximum results. See more about SalesEdge.
The Client Management Training for Designers, Architects & Project Managers is a program that will empower your team to lead your clients throughout the project, and not just take orders. It’s a multi-week course that can be taken in the comfort and convenience of your office using the phone, email and/or webinars. Get more information about Client Management Training for Designers, Architects & Project Managers.